The Secret to Getting SMEs to Write Blog Posts
Posted by Vince Giorgi on Jun 12, 2013
There’s a secret to getting SMEs to write blog posts. Don’t ask them to write blog posts. If that doesn’t sound like much of a secret, let me expound just a bit. This hypothesis — call it the Theory of Content Contributor Counterintuity — is based on the premise that most of us (save [...]
Click! Creative Collaboration with a Pro Photographer
Posted by Jude Savage on May 23, 2013
One of the most important collaborative partners an art director — or a corporate marketer — can have is a talented and experienced photographer. Long before I was sure of myself I was counting on the creativity of the photographers with whom I work on clients’ marketing and branding projects. Their vision into my concepts [...]