5 Rules to Follow If You See a Post on 5 Rules to Follow

Posted by Rohn Jay Miller on Mar 27, 2014

If you surf among blogs and portals and Reddit, as I do every day, you’ll often come across catchy headlines like: “The 10 Mistakes That Will Kill Your Marketing Strategy,” or “The 5 Best Mobile Phone Apps For Working Moms,” or “5 Reasons Facebook Will!” And so on. You see […]

Web Developer to English Translator, Part 1

Posted by Pamela Degnan on Mar 06, 2014

I, somewhat jokingly, refer to myself as a geek-to-human translator. One of the biggest complaints I get from people is that they do not understand the language spoken by website builders, which is a big problem if you need to modify an existing website or build a new one. To help bridge […]

Copy Cops: On the Case of “Literally” vs. “Figuratively”

Posted by Alison Dotson on Feb 12, 2014

Several years ago I was the sole proofreader at a graphic design firm. I edited copy for one of the designers and marked for him to delete literally from “The new logo literally jumps off the page.” He asked why I had done that, and I explained that his statement […]

Jettison the Jargon from Your Marketing Messaging

Posted by Bob Powers on Jan 24, 2014

The quickest way to kill your brand storytelling is to use language that’s overly rationalistic and just plain overly used. Tired jargon not only fails to connect emotionally, it can put your audience to sleep. That might be the purpose of reading to your two-year old before bedtime, but it’s not […]

Does Your B2B Marketing Talk Past Your Customers?

Posted by Vince Giorgi on Oct 25, 2013

The headline on the McKinsey & Company article this week caught my eye: “How B2B companies talk past their customers.” It was an especially timely headline. Our team just finished helping a B2B client rethink and freshly articulate its brand positioning and messaging. The last thing we want them doing is talking past their customers. […]

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