I’m not as worked up about the spectre of native advertising as some other people in marketing and media seem to be. Maybe I’m suffering a mild case of cognitive frostbite after an extraordinarily long winter up here on the frozen tundra. Or maybe I’m simply not recognizing or appreciating all the potential dilemmas native advertising [...]

Ever heard the expression “one-legger sales call”? Me neither, until last week. But it’s a perfect example of what, for purposes of this post, I’m calling ”lingo unchained.” Every industry, every profession and craft, has its own distinctive and often colorful nomenclature and slang. B2B marketers should make it our business to not only know the specialized [...]

“Do people really read blogs?” This time the question was uttered by a skeptical CFO. A colleague and I were presenting recommendations to a B2B start-up. Almost before the word “blog” left my lips, the CFO’s face clouded over. He pushed back from the conference table, tipped back in his [...]

Eventually, it happens to all of us. You’re browsing along on the Internet, and some article or image grabs you. At the bottom, you find a link to another page on the same site. “Well, that looks interesting, too!” you think. At the end of that page, another link is [...]