Social media is relatively young. Many a marketer is still trying to see how and if it plays a role in their marketing plans. Although it has become widely accepted for both B2C and B2B marketing, there are naysayers. As 2013 budgets are formulated, the social media discussion is inevitable around the tables of marketing strategists [...]

The world got a little less zany yesterday with the death of Phyllis Diller at age 95. If you’re old enough to have grown up watching the “Queen of Comedy” on TV, in movies or on stage, you’re probably of one of two minds: She was either great or grating. Hers was that sort of polarizing style and talent. [...]

If you lead marketing for your brand, you might find yourself in discussions and debates — with colleagues, within the C-suite, probably even with yourself — about how far, how deep, how BIG can (or should?) your organization go with its content strategy. To give you a benchmark against which to measure, Content Is Marketing will occasionally post about what [...]

Every so often you hear an idea or a message that resonates immediately and powerfully. This post is about one of those times. It happened during a Trend School conducted by researchers and analysts from The Intelligence Group. Their theme for this seminar: Innovation. More specifically, what it takes for brands to be valued as innovative, relevant, [...]