4 Steps to Get Executive Buy-In for B2B Content Marketing

December 6, 2015

B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according to research by CEB. Content marketers have a huge opportunity to help guide prospects in the first half of their journey and ensure that their company is on the short list for the first conversation with sales.

Read more at the Content Marketing Institute…

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