4 Ways to Use Interactive Content for Marketing Automation

December 7, 2015

Every marketing automation manager I know is an obsessive A/B tester. There are hundreds of factors you can optimize within your automation efforts: segmentation, template design, sending cadence, subject lines, sender names, email copy … the list goes on. But there’s one key component of marketing automation that often gets overlooked: the content you use to engage and nurture leads and customers.

Read more at Demand Gen Report…

Hanley Wood Marketing
430 First Avenue North
Suite 550
Minneapolis, MN 55401

NEW BUSINESS

Vince Giorgi
612.904.7212
vgiorgi@hanleywood.com

GENERAL INQUIRY

Front Desk
612.338.8300
frontdesk@hanleywood.com