5 Steps to Creating Content for the New Attention Economy
In the last five years, technology has radically changed the way people communicate and the way they interact with the world around them. As a result, there’s a powerful new information and influence dynamic, which has complicated the attention economy, says Andrew Hanelly, the creative director of the newly formed agency Rev, a strategy lab focused on helping marketers and media companies grow. “There’s still 24 hours in a day, but there are infinitely more channels in which consumers can interact. There are more businesses and competitors vying for that limited attention, and that’s where we are right now,” he said.
Welcome to the new attention economy.