5 Ways to Supercharge Your Branded Content
Now, more than ever before, brands are on constant lookout for content integration opportunities. Advertisers have learned that it’s no longer enough to educate the content consumer. They have realized that it pays to educate consumers with a sound and well-projected intention.
Through branded content, advertisers have the opportunity to really engage with their audience in a new and better way while maintaining the purity of content marketing.
Speaking on the findings of his company in 2016, Unmetric co-founder and CEO Lux Narayan told Adweek, “this year really showed that there is an appetite and attention span for longer branded content if it’s authentic and tells a story that resonates well with people, not merely as consumers but universally as humans.”
Bottom line: Branded content is working and it’s no longer limited to 30-second videos and few-hundred-words blog posts.
So, how can you make it work for you? Here are five tips on how to boost your advertising programs with content: