How Videos Can Increase Online Sales

June 22, 2016

Online retailers are increasingly using video content as a tool to drive up sales. Specifically, product videos are useful for educating consumers on items they’re interested in, while giving them a dynamic view of it in action.

And this type of content has already proven itself to be a useful way of engaging customers. In fact, annual product video views across digital platforms increased 42% in 2015. Consumers that watch these product videos are 1.7 times more likely to make a purchase online after watching it, according to a report from Invodo Inc.

Read more at Business Insider …

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