Insightful Marketing: How To Use Data the Right Way
When it comes to Big Data, not all is created equal. Different types of data help you in different ways. And yes, there is such thing as too much data. It’s all about knowing the types of data that you need to pay attention to in order to get the results you want.
Let’s look at some key types of data that will help you better market to your customers and sell more products.
When looking at existing customers, being able to easily view their past purchases is a huge boon in helping you market to them in the future, especially as it relates to email marketing.
If, for example, you sell women’s clothing online and you can see that a customer bought a navy skirt, she’s likely to be interested in the matching shirt that other customers have purchased to go with the skirt. You can send a customized email campaign to nudge customers into specific additional purchases that complement what they’ve already bought.