The MVPs of B2B: What Content Types Drive Sales?
You have several formats to choose from when building your content marketing strategy, including blogs, whitepapers, case studies, eBooks, and videos.
Wouldn’t it be nice, though, if you had some insight as to the best types of content that help to drive sales?
Thanks to recent data, you do.
The DemandGen 2016 Content Preferences Survey polled 208 buyers of B2B products and services about their use of content in making purchasing decisions.
The following is a look at some vital stats, clues as to the types of content that produce sales leads in B2B and suggestions on how to use them in your strategy.