When you partner with HWM, expect highly customized ideas and measurable results. Our content-driven solutions are designed to improve, in tangible ways, the relationships and connections your organization has with the audiences vital to its success. We don't set out to win awards on behalf of clients, although trophies and plaques tend to come. Instead, we focus on solving business-critical marketing, sales and brand-building challenges. The recognition we value most comes as clients reward us with their trust, and business, over the long term.

Sherwin-Williams

When the world's largest paint and coatings company wanted to create a stir with interior designers who specify paint and color, they gave us a call. We worked with Sherwin-Williams to create a measurable content program that would deliver valuable information about color and creativity. With STIR magazine (awarded the 2007 gold prize for overall experience by the Custom Publishing Council) as its centerpiece, the program also includes an e-newsletter and Web site devoted to color topics.

FedEx Brand Image Library

From the deserts of Dubai to the bustle of Berlin to the skyscrapers of Shanghai, FedEx photo shoots capture the DNA of one of the most recognized global brands. Not only have we helped create the look and feel of the FedEx brand, we have produced complex shoots and art directed photography in more than 20 countries. Last year more than 4,500 images were ordered by 220 marketing pros and agency partners in 39 countries bringing consistency and impact to every FedEx marketing program.

FedEx Customer Message Manager

How do FedEx salespeople create targeted, robust, branded customer communications without corrupting valuable selling time? They use a tool that does it for them. We helped create FedEx Customer Message Manager (CMM), the extranet site used by FedEx sales to generate customer communications. Our job is to develop and load hundreds of sales assets to the site every year. CMM drastically reduces call-prep time while ensuring customers receive marketing-, brand- and legal-approved collateral.

ServiceMagic

ServiceMagic, the premier consumer-contractor matchmaker, has built a network of more than 50,000 prescreened, consumer-rated contractors and service pros. More than 3 million homeowners visit ServiceMagic.com each month to find pros and project information. But some homeowners don't look online for home improvement help. So ServiceMagic asked us to create a print directory. This go-to resource — versioned for major U.S. markets and updated quarterly — includes local contractor listings, inspiring home improvement articles and consumer-contractor success stories.

Verizon

What is fiber optics anyway? It's a common question and a big challenge for Verizon. It needed to increase visibility, awareness and adoption of their fiber optics products by developers. Our research told us that the target audience was interested in fiber optics, but they were confused by the terminology and by competing broadband products. We created a brand strategy that told developers they didn't need to know anything about fiber optics. "All you need to know is Verizon."